March 31, 2015
In the age of IPA, there is room for this transitional beer…
With a light-bite finish and tongue-caressing corn flavor, CowBell Cream Ale® has become Deb Loch’s de facto flagship since opening Urban Growler™ last summer.
She points to her ale and New Glarus Spotted Cow, a cream ale ubiquitous in Wisconsin, as evidence that the style is making a comeback.
“It definitely is gaining popularity,” Loch said. “I call it a transitional beer, so folks who aren’t used to craft beer who might be a light lager drinker, they’re very willing to try this, and it’s a gateway to other beers.”