Archival Story: “Urban Growler Uses ‘Founding Members’ Perks to Attract Investors — And Ambassadors” – MN Business

October 24, 2014

Funding strategy produces ‘best sales force you could ever ask for.’

The entrepreneurs used an unusual strategy as part of their financing effort: offering free beer and other perks to encourage people to become “founding members” of the brewery.

In July, Urban Growler Brewing opened in a 6,100-square-foot, turn-of-the-century building where the City of St. Paul once stabled its horses. Through a multi-faceted investment approach, Pavlak and Loch have invested about $250,000 in brewhouse equipment and roughly the same amount building out the leased space at 2325 Endicott St.

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