October 24, 2014
Funding strategy produces ‘best sales force you could ever ask for.’
The entrepreneurs used an unusual strategy as part of their financing effort: offering free beer and other perks to encourage people to become “founding members” of the brewery.
In July, Urban Growler Brewing opened in a 6,100-square-foot, turn-of-the-century building where the City of St. Paul once stabled its horses. Through a multi-faceted investment approach, Pavlak and Loch have invested about $250,000 in brewhouse equipment and roughly the same amount building out the leased space at 2325 Endicott St.